Fit Families

Someone running, an apple, and water icons

Fit Families is a successful program for families that want to make changes to be healthier.  Fit Families targets primarily families of 2-4 year old children enrolled in WIC. Fit Families Coaches empower families to adopt healthy eating and physical activity behaviors. Coaches offer individualized guidance, support, and tools to families every month over a 12-month period. 

Fit Families employs three core messages and one over-arching message to combat overweight and obesity:

 Core messages:

  • Move More…Watch Less

Encourage Fit Families participants to engage in active play or physical activity for at least 60 minutes every day and to reduce screen time to two hours or less each day. 

  • Make Every Bite Count…More Fruits and Vegetables

Encourage children and their parents to eat the recommended amount of fruits and vegetables each day.  

  • Make Every Sip Count…More Healthy Beverages

Encourage families to reduce or eliminate use of sugared beverages.

Over-arching message:

  • Eat Healthy, Be Active: Your Kids are Watching

Encourage parents to be good role models for their children. 

How does it work?

It’s simple!  Your child will be enrolled during an appointment with a Fit Families Coach and can then choose one of the core messages listed above to work on for the year. Each month your Fit Families Coach will contact you via the method you prefer.  The best part is you and your child will receive fun, activity-based gifts to assist you in reaching your new health goals. If you are interested in enrolling, ask your current WIC staff.